Our Thinking

Written by the founders from production work: what actually happens between a working demo and a system an enterprise can trust.

We publish because the decisions that determine whether an AI programme works are made before anyone writes code, and they are usually made on the wrong evidence. What the system is allowed to do. How the business will know it is right. Which part of the estate has to change first. Whether the capability should be bought rather than built. Our writing takes a position on those questions instead of surveying them.

The test before anything is published here is whether we have had to make the call ourselves, on an engagement or inside a system the partners built and still operate. Nothing is published to sound current, and nothing is written to flatter the market. We would rather be argued with than agreed with, so we say plainly where the standard answer is wrong and what we do instead. If a piece changes how you scope the next programme, it has earned its place.

The subjects we keep returning to

Each one carries the firm's position on the subject and the articles filed under it.

The articles

  1. Technology strategy

    How to choose your first AI project

    The first AI project decides whether there is a second. Score every idea on what it is worth and how easy it is to deliver, and start where both are high.

    Read the article

  2. Technology strategy

    What an AI agent costs to run once it is in production

    What an AI agent costs to run turns on steps per task, model retirements and upkeep more than on token prices. How to read the bill and budget it per task.

    Read the article

  3. Production AI

    Getting an AI pilot into production in financial services

    What it takes to move an AI pilot to production at a mid-market bank, lender, insurer or wealth firm now that SR 26-2 leaves generative AI to your own review.

    Read the article

  4. Production AI

    Why most enterprise AI pilots never reach production

    The demo was never the hard part. Pilots die in the gap between a working prototype and a system the enterprise can trust, and that gap is engineering.

    Read the article

  5. Evaluation and assurance

    Evaluation is the contract between an AI system and the business

    An AI system without an evaluation suite is a system with no acceptance criteria. Evals are where the business writes down what it is actually buying.

    Read the article

  6. Technology strategy

    Build versus buy for enterprise AI in 2026

    The models are commodities and the vendor market is crowded. The build-versus-buy question now turns on where your differentiation actually lives.

    Read the article

Talk to a partner

If one of these arguments describes the decision in front of you, write to us and a founding partner will come back with a view on it.